What is VRM?
“Project VRM is a research and development project of the
Berkman Center for Internet and Society at Harvard University. Its purpose is
to study and support the development of tools that provide customers with both
independence from, and engagement with, vendors. Think of VRM as the way
customers relate to vendor CRM (customer relationship management) systems.” The project is headed by Internet legend Doc Searls.
Whilst offering online prescription eyewear is perhaps not a
pure VRM tool, we think there are some parallels.
