According to the American Review of Optometry price is a primary concern for many
patients when choosing lens options. In fact, 27% cite “good price” as
an important reason for choosing their current lenses.
It seems many customers suffer from what might be called price tag shock when it comes to choosing both lenses and frames.
Given that the average cost of a pair of glasses in America is around US$300 - not unlike Australia - it's not surprising that customers make compromises with their glasses choices.
One tactic that opticians use is to get customers to think about what an expensive pair of glasses costs on a per day basis in order to get the customer over their price tag shock.
Worn everyday for two years you can see that the average cost per wear comes down to under 50 cents per day - sounds more reasonable doesn't it?
Again, don't be fooled by this ploy. Just keep in mind that the average cost of glasses is around $30.
Whilst opticians try out their marketing spiel, it's online that you'll find real savings in eyewear.
What's the average per day cost of wearing $49 specs?
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